RTL 7 is a TV channel with a specific male targeted audience. So when the channel launched a kids programming block in 2016, they were looking for boys only programming and design. The logotype and on air design was all done in house. The logo has a cool tactical styling and features a 7 shape in it’s Z letter. The overall look of the packaging suites their action driven animated series with comic style effects.
Client: GRUMP – Willem Zwaan
Producer: RTL Netherlands – Fabian Van Den Ende
Art Direction: Henk-Jan Snijder
- Broadcast Packaging